Tapping into extensive pet market report collection and analyst expertise, this report provides detailed market breakouts and insights not available elsewhere. Covering non-food pet supplies of all types and for all companion animal types, the report examines trends in flea/tick care products, cat litter, toys, rawhide chews, bedding, grooming products, supplements, clean-up products and many other product segments. Using 2009 as the base year, it charts sales since 2005 and forecasts sales through 2014; breaks the market out by animal type and product category in both the mass-market and pet specialty channels; presents dollar sales and market share for leading marketers and brands; analyzes competitive strategies and shifts; profiles top companies and market innovators; analyzes new product trends; and provides demographic and psychographic profiles of product purchasers.

Trends examined include product positioning vis-à-vis the new economy; product humanization and pet pampering; natural, organic and “green” appeals; corporate responsibly and cause marketing; celebrity marketing and licensing (here comes Martha!); pet travel and convenience products; and gift/holiday fare. Special features include an expanded discussion of pet supplies purchasing by change in economic situation and by retail channel, focusing on cross-channel shopping and shopper loyalty; and proprietary pet owner survey data collected by  focusing on the economy and on the natural/organic products segment.

For more information please visit:

http://www.aarkstore.com/reports/Pet-Supplies-and-Pet-Care-Products-in-the-U-S-8th-Edition-Pet-Health-and-Pampering-The-New-Value-Equation-37920.html

PH.NO. 919272852585

Tapping into extensive pet market report collection and analyst expertise, Pet Supplies and Pet Care Products in the U.S., 8th Edition: Pet Health and Pampering: The New Value Equation provides detailed market breakouts and insights not available elsewhere. Covering non-food pet supplies of all types and for all companion animal types, the report examines trends in flea/tick care products, cat litter, toys, rawhide chews, bedding, grooming products, supplements, clean-up products and many other product segments. Using 2009 as the base year, it charts sales since 2005 and forecasts sales through 2014; breaks the market out by animal type and product category in both the mass-market and pet specialty channels; presents dollar sales and market share for leading marketers and brands; analyzes competitive strategies and shifts; profiles top companies and market innovators; analyzes new product trends; and provides demographic and psychographic profiles of product purchasers.

Trends examined include product positioning vis-à-vis the new economy; product humanization and pet pampering; natural, organic and “green” appeals; corporate responsibly and cause marketing; celebrity marketing and licensing (here comes Martha!); pet travel and convenience products; and gift/holiday fare. Special features include an expanded discussion of pet supplies purchasing by change in economic situation and by retail channel, focusing on cross-channel shopping and shopper loyalty; and proprietary pet owner survey data collected by  focusing on the economy and on the natural/organic products segment.

Meanwhile, pet market themes including humanization, health and convenience drive the world market for pet supplies, while taking on different meanings according to level of market development. And primarily because of these trends—coupled with the ongoing expansion of major multinational pet product marketers, pharmaceutical outfits, and big-box retailers—global sales of pet care products continue to rise despite the economic times. Pet Supplies and Pet Care Products: Global Market Overview 2010 charts global sales of non-food pet products for the 2005-2009 and 2009-2014 periods, comparing sales of non-food supplies with sales of pet food and pet products overall, and providing additional 2009 breakouts by world region, marketer and distribution channel. New product trends are quantified in terms of number of product launches (reports and SKUs), which are further broken out by world region, marketer, and package tag/marketing claim. Trends in the all-important BRIC nations of Brazil, Russia, India and China are charted separately, as is the market involvement of Spectrum Brands (United Pet Group and Tetra), Canada’s Rolf C. Hagen, Hartz Mountain (owned by Japan’s Sumitomo) and leading pet market catalog/online seller Drs. Foster & Smith.

For more information please visit:

http://www.aarkstore.com/reports/Pet-Supplies-and-Pet-Care-Products-The-U-S-Market-and-a-Global-Perspective-37922.html

PH.NO. 919272852585

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Table of Contents :

Global Market Overview

Value of Global Pet Care Product Sales

Figure 1: Global Retail Sales of Pet Supplies: 2005, 2009 and 2014 (in billions of U.S. dollars)

Figure 2: Global Retail Sales of Pet Supplies: Compound Annual Growth Rates, 2005-2009 vs. 2009-2014 (percent)

U.S. Retail Sales Slow in 2009

Figure 3: U.S. Retail Sales of Pet Supplies: 2005, 2009 and 2014 (in millions of dollars)

Market Share by Global Region and Channel

Figure 4: Share of Global Pet Supplies Sales by Region: 2009 (percent)

Retail Expansion Key to Growth in Developing Markets

Global Sales by Distribution Chanel

Figure 5: Share of Global Sales by Region: Non-Food Pet Supplies vs. Pet Food, 2009 (percent)

Pet Product Marketer Ranking

Figure 6: Global Pet Product Market Leaders: 2009 (percent)

Spectrum Brands an International Pet Supply Powerhouse

Figure 7: Pet Supply Share of Spectrum Brands Net Sales, 2007-2009 (percent)

Sumitomo Expanding Hartz Brand in Asia-Pacific

Rolf C. Hagen a Privately Owned Global Player

Mars Consolidates Global Brand Focus

Rates of Global Product Launches

Table 1: Number of Global Pet Supplies Product Launches: Reports and SKUs, 2005-2009

North America Out Front

Figure 8: Pet Supplies Product Launches by Number of SKUs: BRIC Countries, 2005-2009

Table 2: Share of Global Pet Supplies Product Launches by Region: 2005, 2007 and 2009 (percent)

Top Global Marketers by Level of New Product Activity

Table 3: Top 10 Companies by Number of Global Pet Supplies New Product Launches: 2005- 2009

Key Marketing Claims Involve Premium Appeals

Table 4: Top 20 Package Tags/Marketing Claims: By Number of Global Pet Supplies New Product Launches, 2007 vs. 2009

Illustration 1: Advertising for Rolf C. Hagen GLO Aquarium Lighting

Illustration 2: Advertising for Beaphar Calming Dog and Cat Collars

Illustration 3: Advertising for PetSafe Electronic Training Products

Drs. Foster & Smith Ranks High in Catalogs/Online

Illustration 4: Advertising for DrsFosterSmith.com

Global Market Trends

Humanization at Core of Value Growth

Health Trends Increasingly Relating to Pet Age, Obesity

Convenience Appeals Vary by Level of Market Development

Impact of Aging Human Population

The Urban Effect

Tapping High-Income Demographics

Trickle-Down Premiumization

Strong Global and U.S. Sales of Pet Medications Bode Well for Pet Supplies of All Kinds

Figure 9: Share of Global Animal Health Sales: Production Animal vs. Companion Animal, 2003, 2007 and 2012 (percent)

North American Pet Insurance Going Strong

Focus on Indoor and Smaller Pets

Food/Non-Food Brand Cross-Over

Walmart and Other Big Boxes Eying India and Russia

The Internet Effect

Table 5: Global Internet Penetration Rates and Share of World Users, 2009 (percent)

BRIC Country Pet Market Snapshots

Brazil

Russia

India

China

For more information please visit:

http://www.aarkstore.com/reports/Pet-Supplies-and-Pet-Care-Products-Global-Market-Overview-2010-37921.html

PH.NO. 919272852585

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